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WILDFLOWER INK
LET'S WRITE A STORY TOGETHER
Stories are like wildflowers, already planted.
The seeds of a good story are already inside each of us. And I'd love to help you tell yours.
A LITTLE BIT ABOUT ME
My name is Sandra and I am the purpose-driven creative and communicator behind Wildflower Ink.
I am a content creator and strategist that loves a good headline and eye-catching design.
But it’s what’s inside your copy that will stretch imaginations and activate audiences.
My superpower is that I can turn anything into a story!
Stories can change the world so let's change it together.
Want to learn more about me? Check out my CV.
Bio
WHAT I DO
COPYWRITING
Write with a punch
DESIGN
Your story's first impression
PITCHING
Another word for storytelling
CREATIVE WRITING
Turn anything into a story
STRATEGY
Put the BIG in picture
EDITING
Tell your story effectively
COMMUNICATIONS
Tell your story in many ways
SOCIAL MEDIA
Be everywhere, meaningfully
WRITING
Say it clearly
Bio
ONTARIO NATURE
COMMUNICATIONS INTERNSHIP 2023
WORLD MIGRATORY BIRD DAY
Created an Instagram reel to celebrate World Migratory Bird Day and promote ways to help birds.
WORLD PEATLANDS DAY
Created an informational carousel to celebrate World Peatlands Day and promote ON Nature Magazine.
HAPPY PRIDE MONTH
Created an informational carousel to celebrate Pride Month and promote nature-inspired events aross Ontario.
WORLD ENVIRONMENT DAY
Created an informational carousel to celebrate World Environment Day and promote the Ontario Nature blog.
LOST BAY NATURE RESERVE
Created an Instagram reel using a popular GIF to promote the expansion of the Lost Bay Nature Reserve. The reel earned 12k views and counting.
HAPPY FATHER'S DAY
Created an Instagram reel to celebrate Father's Day and explore what parental investment can look like in the wild.
2022 ANNUAL REPORT
Created an infographic to promote Ontario Nature's 2022 Annual Report.
INDIGENOUS PEOPLES DAY
Created an educational carousel to commemorate National Indigenous History Month and promote learning resources.
SAY NO TO SPRAWL
Created an Instagram reel using a popular GIF to promote an Action Alert to oppose policy changes that encourage sprawl. The reel earned 16k+ views and counting.
PROTECTED PLACES PART ONE
Created a multimedia 3-part series promoting Ontario Nature's Protected Places map. This reel focuses on The Issue of Biodiversity Loss.
PROTECTED PLACES PART TWO
Created a multimedia 3-part series promoting Ontario Nature's Protected Places map. This reel focuses on The Importance of Biodiversity Protection.
PROTECTED PLACES PART THREE
Created a multimedia 3-part series promoting Ontario Nature's Protected Places map. This reel focuses on Ontario Nature's Protected Places map.
Bio
CLIMATE CONTENT
CLIMATEFAST AND ONTARIO CLIMATE EMERGENCY CAMPAIGN
OCEC CLIMATE ACTION PLAN
Created a multimedia video to promote the Ontario Climate Emergency Campaign's 12-Point Climate Action Plan.
OCEC MUNICIPAL ELECTION
Created a 4-part multimedia series to promote awareness and involvement in the 2022 Toronto Municipal Elections.
OCEC MUNICIPAL ELECTION
Created a 4-part multimedia series to promote awareness and involvement in the 2022 Toronto Municipal Elections.
OCEC MUNICIPAL ELECTION
Created a 4-part multimedia series to promote awareness and involvement in the 2022 Toronto Municipal Elections.
OCEC PROVINCIAL ELECTION
Created an Instagram reel using a popular GIF to get the vote out in the 2022 Ontario Provincial Election.
CF CLIMATE ACTION POSTCARD
Created a series of climate action postcards with locally relevant messaging for distribution and download.
OCEC MUNICIPAL ELECTION
Created a 4-part multimedia series to promote awareness and involvement in the 2022 Toronto Municipal Elections.
CF ENVIRONMENTAL AWARENESS
Created an Instagram reel to amplify the work of Sierra Club Foundation Canada and to promote environmental awareness in the 2022 Ontario Provincial Election.
CF CLIMATE ACTION POSTCARD
Created a series of climate action postcards with locally relevant messaging for distribution and download.
OCEC PROVINCIAL ELECTION
Created an Instagram reel using a popular GIF to promote voter awareness about the 2022 Ontario Provincial Election.
CF SUMMER ACTIVISM
Created an Instagram reel to amplify the work of Environmental Defence and to promote environmental engagement.
CF CLIMATE ACTION POSTCARD
Created a series of climate action postcards with locally relevant messaging for distribution and download.
Bio
PROFESSIONAL WRITING AND COMMUNICATIONS
HUMBER COLLEGE 2022/23
Q & A
Written in Storytelling and Narrative to practice interviewing and Q & A editing and formatting.
INTERVIEW INFOGRAPHIC
Written in Professionalism to practice interviewing, designing and editing for an infographic format.
PROFILE
Written in Storytelling and Narrative to practice researching and writing profiles with a new angle on a public figure.
MOCK SOCIAL MEDIA CAMPAIGN
Designed in Digital and Social Media Communications to practice building campaigns across different platforms. This is a mock campaign and not affiliated with Destination Ontario or Ontario alpaca farms.
MOCK COMMUNICATIONS PLAN
Designed and written in Strategic Writing to practice building branded communications plans. Based on a fictional food non-profit promoting community gardens.
MOCK ANNUAL REPORT
Designed in External Communications to practice writing annual reports. This is a mock annual report based on and not affiliated with the Feminist Bird Club.
CREATIVE WRITING SCENE
Written in Storytelling and Narrative to practice interviewing and creative writing.
BRAND INFOGRAPHIC
Designed in Digital and Social Media Campaigns to practice repurposing content. Based on OCEC's Climate Action Plan.
PITCH DECK
Written and designed in Project Management and Collaboration, my team and I worked with a real client, the Literary Press Group of Canada, to address a real business need.
HOW-TO
Written in Storytelling and Narrative to practice a how-to format that replicates brand identity and voice. This is a mock how-to and is not affiliated with Airbnb.
EXPLAINER
Written in Writers As Researchers to practice researching, interviewing and fact-checking.
MULTIMEDIA VIDEO
Written and designed in Multimedia Storytelling to practice interactive storytelling. Based on a story I wrote about
climate inaction.
TELLING STORIES THROUGH PICTURES AND WORDS
Contact
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